Nasreen madhany biography of william
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Ogilvy's media agency and performance marketing network, Neo, will join Mindshare as part of the Mindshare Performance Group, effective immediately.Neo will add to Mindshare's existing performance capabilities in its Future Adaptive Specialist Team (FAST) units, and its management will join the newly-formed "Mindshare Performance Group", comprising Neo and FAST leadership.
Neo's global CEO Nasreen Madhany and global COO Bradley Rogers will also join the Mindshare leadership team while continuing in their existing roles.According to the press statement, the move will accelerate horizontal collaboration between Ogilvy and Mindshare and other WPP creative agencies, and look to strengthening Ogilvy's brand positioning.
It will also speed up Neo's growth and allow it to better serve clients through access to GroupM's resources such as data and technology."The combination of Neo and FAST fuels our ambition to create a pre-eminent and consistent digital, data, distribution and content spi